Disrupting food ordering and delivery in Bulgaria: A start-up journey

Just more than a year go, on March 13 2020, Bulgaria declared a State of Emergency because of the Covid-19 pandemic.

Bars and restaurants closed and I’m sure that for most of us, what would be on our plate in the next meal became a big priority.

Food deliveries took on heightened importance. With food the distraction of the day, I also craved variety.

Like many of you, I was keen to order deliveries from my favourite restaurants. While I love to cook, I was missing something new and different to eat, while my favourite restaurants were closed.

Orders of takeaway food exploded everywhere and, by recent reports, went up by about 40 per cent.

To continue reading this story, please click here.