Travelling exhibition of sustainable Italian design opens in Bulgaria’s capital on March 17

An travelling exhibition entitled “ ‘3CODESIGN – 3R: Reduce, Recycle, Reuse”, of sustainable Italian design focused on the recycling and reuse of resources, opens at the Kvadrat 500 gallery in Bulgaria’s capital city Sofia on March 17 at 6pm and continues until April 30 2023.

The exhibition is being jointly presented by the Italian embassy, the Italian Cultural Institute and the Italian Trade Agency.

The initiative is part of the 2023 Italian Design Day—a series of events organised by Italy’s diplomatic corps around the world.

The event aims to achieve a widespread resonance beyond the country’s borders through presenting the artistic and cultural heritage of Italy, the result of the fine and harmonious fusion of history, culture, art and craftsmanship of the highest level. The theme chosen this year is: “The quality that illuminates. The energy of design for people and the environment”.

The objects, products and accessories on display are either recycled materials or the result of the application of sustainable technologies. The projects are created by Italian designers, while the production is entirely the work of Italian companies.

The main directions of the new 3CODESIGN, based on the principles of the circular economy, are: Ridurre: Reducing or decreasing of the use and waste of raw materials, as well as limiting their impact on the environment; Riciclare: Recycling used items, beginning with plastic; Riutilizzare: Reusing, i.e., using more than once, providing a second life for objects that have been discarded or seemingly outlived their day.

On March 16 at 5pm., at the Academia Gallery (1, Shipka Street) of the National Academy of Arts in Sofia, exhibition curator Silvana Annicchiarico will open the exhibition with a lecture titled: “Italian Design: from Functionality to Sustainability”.

Annicchiarico lives in Milan, where she works as a researcher, critic and teacher. She is a consultant to public institutions and various companies. From 2007 to 2018, she was director of the Triennale Design Museum in Milan.

The exhibition, whose graphic design is the work of Bruno Morello, has been shown in Prague, Doha, Shenzen, Dubai, Hong Kong, Washington, Toronto, Tunis, Pristina, Tallinn, Helsinki, Tripoli, Benghazi and Bucharest.

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