Bulgarian carrier Globul rebrands as Telenor

Norwegian telecom operator Telenor has changed the name of its Bulgarian subsidiary from Globul to Telenor, the company said on November 4.

The Nordic group closed the acquisition of Bulgaria’s second largest mobile carrier for 717 million euro in August 2013 and completed the merger of Globul and Germanos Bulgaria, the accessories retail chain that it bought as part of the deal, in July 2014.

“Telenor Group’s investments in Bulgaria clearly show our long-term commitment here. The new brand name and corporate identity are a logical step in the integration of our Bulgarian unit into the larger Telenor Group family, which includes companies in 13 countries in Europe and Asia with over 176 million subscribers”, Telenor Group executive vice president Kjell-Morten Johnsen said.

Company officials showcased the first rebranded Telenor shop, but gave no official estimate of how long it would take to complete the rebranding of the 250 retail outlets it owns across the country.

The rebranding process would be hassle-free for the carrier’s four million customers, who will not be required to sign new contracts or change their numbers, but will be offered new subscription plans, launched as part of the rebranding, the company said.

Telenor also said that its legacy network replacement was progressing according to schedule and on track to be completed in the first half of 2015. The company has replaced about 40 per cent of its network, with the total investment estimated earlier at about 300 million euro.

(Photo: Telenor)



The Sofia Globe staff

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