The Sofia Globe Monday digest: June 1

The Pope walked into a Ferrari sorry AI… why the heck the pop is suddenly into everything…?

Not literally, though at this point one hesitates to rule anything out. The century has already produced robot dogs, software priests, billion-dollar chatbots, dating apps with human-resources departments, and government agencies that require three passwords to fail at delivering one service. A Pope entering the AI debate is no longer strange. It is scheduled.

Pope Leo XIV called for robust AI regulation, human dignity, labor protection, and limits on lethal autonomous systems, which is basically what happens when Silicon Valley spends ten years saying “move fast and break things” and Rome eventually asks whether the things include souls, jobs, elections, children, soldiers, and the entire concept of reality.

The funny part is not that the Vatican is talking about AI. The funny part is that the Vatican might now be one of the more normal voices in the room.

That is where we are. The people in robes are asking whether machines should make irreversible life-and-death decisions, while people in zip vests are explaining that the model is aligned because it passed a benchmark called something like HelpfulKoala-7B. The Pope says: perhaps humans should remain central. The AI industry says: absolutely, humans remain central, mostly as users, training data, liability shields, unpaid prompt engineers, and a large wet market for subscription revenue.

Once upon a time, religion warned mankind not to play God. Now religion has to warn cloud companies not to play middle management God with artillery privileges.

And the warning arrives just as the business story gets uglier, because Larry Ellison says AI is rapidly commoditizing because most models are trained on the same public internet data. This is one of those statements that sounds technical until you realize it is a polite way of saying every frontier model has been raised on the same global buffet of Reddit arguments, recipe blogs, pirated PDFs, product reviews, Stack Overflow trauma, motivational LinkedIn fog, and 900 million people typing “just checking in” into email.

Beautiful.

The model is not the moat anymore. The data is the moat. The proprietary dataset. The private record. The internal workflow. The thing nobody else has. In other words, after years of pretending intelligence was about abstraction, the whole industry has rediscovered possession. The future belongs not to the smartest model, but to the person holding the weirdest spreadsheet.

This is not artificial intelligence. This is artificial feudalism.

Everyone gets the model. Only the lords get the data. The peasants get a chatbot that can summarize public information and apologize in six tones. The barons get hospital records, logistics streams, enterprise contracts, financial data, industrial telemetry, legal archives, customer behavior, codebases, procurement histories, and the sacred scrolls of “internal knowledge.” The village gets a free tier with rate limits. The castle gets the moat.

And then, right on cue, an Axios AI reporter reveals that a company allegedly spent $500 million in a month after failing to set usage limits on Claude for employees.

Half a billion dollars.

In a month.

Because nobody put a ceiling on the magic box.

That is not an AI strategy. That is a corporate casino where the slot machine writes meeting notes. Somewhere, a finance team opened the invoice and saw a number so large it probably had its own weather system. Imagine being the person who approved “AI access for employees” and then discovering the employees treated Claude like an emotional-support supercomputer with no parental controls.

This is the future of enterprise productivity: Brenda from legal asks the model to rewrite a paragraph twelve times, Kevin from marketing generates 4,000 campaign variations nobody requested, three engineers use it as a rubber duck with a GPU addiction, and by Friday the company has accidentally bought a small navy.

The old office printer used to terrify management because someone might print too many color pages. Now an employee can ask a model to “think deeply” and vaporize the equivalent of a regional hospital budget before lunch. In the 1990s, IT departments yelled at people for downloading screensavers. In 2026, the screensaver has become sentient, joined procurement, and is billing by the token.

And still, the money keeps arriving.

Anthropic raises giant sums. Cognition raises a billion dollars for AI coding. Nvidia reports record AI-driven revenue. Every investor looks at the same burning building and says: yes, but have you considered that the smoke is recurring?

AI companies are no longer startups. Stop calling them startups. A startup is three people in a room lying to themselves about product-market fit. These things are private infrastructure ministries with nicer fonts. They consume energy, land, chips, water, fiber, capital, political attention, and the emotional stability of every white-collar worker who has recently discovered that “knowledge work” was a less secure phrase than advertised.

Cognition raises money for AI coding because software engineering is now trying to automate the people who automated everyone else. This is history’s finest joke. For decades, programmers explained to taxi drivers, warehouse workers, translators, designers, clerks, and journalists that disruption was painful but necessary. Then the model looked at the programmer and said: interesting syntax, brother.

Nvidia, meanwhile, has become less a company than a tollbooth at the entrance to the future. Every AI dream passes through Nvidia like a pilgrim kissing a chip-shaped relic. The economy has discovered a new sacrament: H100, B200, Blackwell, rack-scale, inference, training, data center, repeat until the power grid starts coughing.

There was a time when the most important geopolitical resources were oil, steel, wheat, and shipping lanes. Now apparently one of them is a rectangle full of tiny miracles designed in California, manufactured through Asian supply chains, installed in buildings that sound like jet engines, and used so a chatbot can tell a consultant to use clearer headings.

And because history has a sick sense of humor, the AI boom is now moving into the suburbs.

Nvidia will reportedly help pay people to put mini AI data centers next to their houses. A startup called Span builds units that look like normal outdoor air-conditioning equipment, except inside are Nvidia Blackwell GPUs and Dell servers. The homeowner supplies power and connectivity, and estimates suggest they could earn around $1,000 a month.

At last, the American dream has been updated.

First, you bought a house. Then you added a deck. Then you installed a smart thermostat. Then you put sixteen GPUs next to the hydrangeas so a machine-learning workload in another state could hallucinate a quarterly strategy memo. Your neighbor has a birdbath. You have a private-sector compute node with shrubbery.

The AI data center is no longer some giant anonymous building in the desert. It is now hiding beside the barbecue, humming behind the fence, quietly converting residential neighborhoods into distributed machine cognition farms. The homeowner association used to complain about paint colors. Now it will have to decide whether “backyard inference cluster” violates the community aesthetic.

Imagine explaining this to your grandfather. “No, Grandpa, that is not an air conditioner. That is where a billion-dollar model learns how to recommend email subject lines. Yes, the company pays me. No, I do not understand it either. Please stop touching it.”

The grid is being rebuilt in real time, but not with the sober national seriousness of the moon landing. More like a garage startup, an energy crisis, a chip shortage, and a landlord all got locked in a shed and emerged with a subscription plan.

And while America tries to turn suburban lawns into rented compute plantations, China is doing the other thing China does: turning technological panic into national architecture.

Beijing has added AI chips to its “secure and reliable” technology assessment list, meaning government agencies, state-owned enterprises, and strategic sectors can legally procure from the approved domestic stack. Nvidia is not on it. Huawei Ascend is. Alibaba T-Head is. Biren, Hygon, MetaX, Moore Threads, Iluvatar CoreX, the whole domestic roster is there like the cast list for a geopolitical reboot.

Washington wanted export controls to slow China down. Beijing treated them like a homework assignment written by an enemy and turned it in early with extra diagrams.

This is the part many people still miss. Sanctions are not only barriers. Sometimes they are involuntary industrial-policy consultants. Every time the West says “you cannot have this,” China hears “please build a parallel supply chain and make it mandatory.” The intended message is: stop. The received message is: become unavoidable.

Now there are two AI empires. Two silicon stacks. Two procurement worlds. Two compute civilizations staring at each other across a semiconductor wall, each convinced the other is the dependency risk.

The old globalization story said everyone would share platforms, standards, components, and supply chains because efficiency was too profitable to abandon. That story has now been taken behind the factory and shot by national-security lawyers. The future is not one internet with different flags. It is parallel empires with incompatible procurement forms.

ByteDance, naturally, is building custom AI CPUs too, because apparently owning the attention span of half the planet was not vertically integrated enough. First the platforms wanted your clicks. Then they wanted your videos. Then they wanted your social graph, your shopping behavior, your biometrics, your advertising profile, your content taste, your teenage niece’s dance routine, and your uncle’s political collapse in comment form. Now they want the silicon underneath the machine.

The app became a media company. The media company became an AI company. The AI company became a chip company. The chip company will soon become a power company, then a school, then a border checkpoint, then eventually a small moon with terms of service.

That is the direction of travel. Everything becomes infrastructure. Everything wants the whole stack. Nobody wants to rent the nervous system from somebody else.

And then China rolled out a national ID system for humanoid robots.

Of course it did.

Every humanoid robot gets a 29-digit ID, modeled on China’s citizen ID structure, with the first two digits reportedly designed for cross-border tracking. People are calling this surveillance, but that is too small. Surveillance is watching. This is paperwork with legs. This is a passport for machines. This is bureaucracy arriving before the robot has even learned to fall down stairs correctly.

The West is still debating whether humanoid robots need rules. China has already given them numbers.

Europe would have created a working group on embodied synthetic labor identity harmonization. America would have launched seven startups, five podcasts, and a conference called RobotID Summit sponsored by a defense contractor and a kombucha brand. China gave the robot a 29-digit number and told it to prepare for customs.

This is not just authoritarian neatness. It is standard-setting. Whoever gives the machine its papers gets to define the category. If the robot crosses a border, enters a factory, signs into a network, performs work, causes damage, handles data, serves in logistics, or joins a production line, the ID becomes the beginning of governance. Not philosophy. Not vibes. Not a Davos panel where everyone says “human-centered” until the coffee runs out. A number.

The machine exists. The machine is tracked. The machine has a place in the system.

That is how empires think. They do not ask whether the future feels emotionally ready. They issue documentation.

And the robots are not staying in showrooms. They are going to work.

China’s autonomous tractor, the Honghu T70, is already being used across Hebei Province, with broader rollout planned. Fully electric. Driverless. Able to plough, seed, spray, and harvest. It uses real-time data on soil, moisture, and crop health, navigates with centimeter-level precision through China’s satellite system, and can be charged from the grid or renewables.

The peasant revolution has become a fleet-management interface.

For centuries, agriculture meant weather, mud, labor, animals, seasons, tractors, exhaustion, and one man named something like Old Liu who could repair anything with wire, anger, and a cigarette. Now the field gets an autonomous electric machine with satellite navigation and crop-health data. The scarecrow is unemployed. The tractor does not need lunch. The village mechanic is about to become a robotics technician or a memory.

This is what labor shortage looks like when a civilization still wants output. It does not write essays about dignity while the crops rot. It builds a machine and sends it into the dirt.

Then comes the automatic pipe-welding machine. Extremely easy to use, apparently.

Of course. Why not? Welding, farming, driving, inspection, logistics, manufacturing, all of it is being pulled into automation. The job site becomes a robotics demo. The pipe welder becomes a button. The tractor becomes a cloud endpoint. The rural economy becomes a software problem with mud attached.

People love to talk about AI as if the main event is a chatbot writing a poem about leadership. That is the toy version. The real version is a pipe welded by a machine that does not blink, a field harvested by a tractor that does not age, and a robot with government ID crossing into a factory where the compliance department knows exactly which machine did what at 14:03 on Tuesday.

The future is not a chatbot. The future is inventory.

Lets move to the Korean TV industry story, which is sad in the way industrial history is always sad: slowly, then suddenly, then with a press release. LG Electronics has reportedly explored the possibility of selling its TV business to China’s Hisense. The Korean TV industry, once a symbol of national technological glamour, is under pressure from Chinese manufacturers that climbed from supplier to competitor to possible buyer.

That is the industrial lifecycle now. First they make your components. Then they make your product cheaper. Then they make your product better. Then they buy the part of your company that used to be on billboards.

The factory became the brand. The brand became the distressed asset. The supplier became the landlord.

Nobody should laugh at Korea here. Korea built serious things. Korea earned its place. But that is exactly why the story matters. If even serious industrial countries can lose whole categories, imagine what happens to countries whose main export is concern.

Industrial power is not a trophy you win once and keep on a shelf. It is a muscle. Stop using it and it starts looking for a Chinese joint venture.

Now zoom out from East Asia to the Eurasian map, where Russia says it will build Kazakhstan’s first nuclear power plant, while Russian oil is also moving through Kazakhstan’s territory toward China and other buyers.

This is what the world looks like when energy politics stops pretending to be a seminar. Reactors, pipelines, transit corridors, oil flows, nuclear contracts, geography. The map is being redrawn with infrastructure, not hashtags.

Western politicians speak of resilience. Eurasia builds routes. Western panels discuss strategic autonomy. Eurasia signs energy deals. Western institutions produce transition language. Other people produce kilowatt-hours.

A nuclear plant is not a tweet. Oil through Kazakhstan is not a values statement. These things are heavy, physical, boring, consequential, and therefore almost embarrassing to a political class that prefers nouns like “framework,” “dialogue,” “partnership,” and “roadmap.” The modern West has become very good at naming the bridge before pouring the concrete.

Meanwhile, the Strait of Hormuz reminds everyone that globalization was never a philosophy. It was a shipping schedule.

Europe is considering expanded naval protection around Hormuz. Energy prices may remain elevated into 2027. Afghanistan’s trade and aid routes are being squeezed by disruption in distant chokepoints. One narrow piece of water gets tense and suddenly households, factories, governments, aid agencies, insurers, traders, and politicians all rediscover geography like it was a missing religion.

For thirty years, elites spoke about the global economy as if goods simply appeared because PowerPoint arrows were confident. Oil moves. Gas moves. Ships move. Ports move. Insurance moves. If one passage gets dangerous, the cost moves into your bill, your factory, your food, your election, your subsidy program, your currency, and eventually your national mood.

Europe now wants more vessels to secure navigation. Which is good. Ships are useful in a maritime crisis, a fact apparently still capable of producing surprise in the upper layers of policy civilization.

The same people who treated hard power like an embarrassing family secret now discover that trade routes need protection, energy needs redundancy, and global order is not maintained by footnotes. It is maintained by steel, sailors, fuel, maintenance schedules, and the willingness to put expensive objects in dangerous water.

The supermarket shelf is a military achievement with better lighting.

Then Europe does what Europe does best: it fines someone.

The EU fines Chinese-owned Temu 200 million euros for allowing illegal products to be sold. This is Europe’s native art form. Some civilizations build temples. Some build railways. Some build shipyards. Europe builds legal instruments that arrive six months late carrying moral confidence and a high-resolution invoice.

To be fair, platform accountability matters. Illegal products are not a joke. Consumer safety is real. But the political comedy is unavoidable: Europe may not own the factory, the app, the semiconductor stack, the logistics network, or the global consumer habit, but by God it owns the form that says the whole thing has behaved improperly.

This is the European superpower. It looks at a Chinese marketplace, an American platform, a global supply chain, and a consumer base trained to buy $3 objects at midnight, and says: we have jurisdiction.

“Google, meanwhile, is reportedly nearing a major Digital Markets Act fine as well. Naturally. Brussels has become the world’s referee in a game where most of the players were manufactured somewhere else.

The United States builds platforms. China builds marketplaces and factories. Europe builds the penalty architecture. It is not nothing. In fact, it is often necessary. But there is something darkly comic about a continent trying to regulate a future it increasingly does not produce.

It is like being the strict parent of children who live in someone else’s house, earn more money than you, and occasionally send you a terms-of-service update.

Google gets the DMA treatment. Temu gets the illegal-product fine. Europe, at least, still knows how to swing a folder. The question is whether folders are enough when everyone else is swinging chips, robots, apps, satellites, reactors, and battery factories.

Meta enters next with paid subscription plans with paid subscription plans across its platforms. Facebook Plus. Instagram Plus. WhatsApp Plus. Extra features. Extended Stories. Special reaction animations. Custom ringtones.

Finally, civilization has been saved.

For years, Meta offered humanity free access to platforms that rewired social life, monetized loneliness, gamified vanity, damaged attention spans, turned birthdays into data events, converted family members into political content distributors, and made everyone’s aunt believe she was one meme away from understanding monetary policy. Now, for a few dollars a month, you may receive special reaction animations.

This is not a product strategy. This is a slot machine discovering SaaS.

Facebook Plus sounds like a retirement home with push notifications. Instagram Plus sounds like paying rent to your own insecurity. WhatsApp Plus sounds like being charged extra to hear your cousin send a voice note from a traffic jam.

The platforms spent twenty years training users to mistake engagement for connection. Now they want subscription revenue from the same people they conditioned to expect everything for free because the real price was their attention, behavior, metadata, nervous system, and capacity to sit quietly in a room.

And while Meta adds custom ringtones, the UK debates banning or restricting social media for children under 16, with medical experts comparing the risks to tobacco.

This is the funniest and saddest part. First adults built the attention refinery. Then adults fed children into it. Then adults discovered the refinery refines attention. Then adults called a public-health meeting.

Who could have known that devices engineered by some of the richest companies in history to capture behavior, trigger compulsion loops, optimize emotional reaction, and keep people scrolling through algorithmic slot machines might be bad for children? What an unforeseeable meteor. What a strange and unpredictable asteroid made entirely of quarterly earnings.

The children are not the joke. The joke is the adult world standing beside a burning circus tent saying, “We may need to review the fire policy.”

Social media is no longer just a technology question. It is family policy, education policy, public health, mental health, privacy, labor, advertising, childhood, politics, and culture all stuffed into one app icon designed by people who say “community” while A/B testing anxiety.

Yet another cybersecurity story arrives on cue, because no modern week is complete until someone announces that criminals have become better organized than the institutions protecting us from them.

IBM and Red Hat launch a $5 billion AI cybersecurity push. Ransomware groups continue to professionalize. “The Gentlemen” reportedly rise as a fast-growing ransomware actor, which is a name so absurdly polite it sounds like cybercrime wearing a waistcoat.

This is where the AI arms race becomes slapstick with consequences. Attackers use AI. Defenders use AI. Vendors sell AI defenses against AI threats made easier by AI tools running on AI infrastructure financed by AI hype and explained at AI conferences where everyone agrees that AI is both the fire and the extinguisher.

Cybersecurity is now two robots fighting in a burning office while a consultant invoices both sides for incident response.

The ransomware economy has matured. Think about that phrase. Matured. As if digital extortion were a cheese. Criminal groups now have brands, affiliates, customer support, leak sites, negotiation processes, revenue-sharing models, and probably better onboarding than half the companies they attack.

Somewhere, a hospital administrator is trying to restore encrypted systems while a ransomware group named like a private members’ club politely explains the payment deadline. The future did not arrive with flying cars. It arrived with your municipal water system locked by a gang that has a help desk.

And because regular computers are apparently no longer expensive or strategic enough, the U.S. government is putting serious CHIPS Act support into quantum firms, including IBM’s purpose-built quantum foundry.

Quantum is where governments go when normal computing no longer sounds mystical enough. It is industrial policy wearing a lab coat and speaking in probabilities. Nobody fully understands the timeline, everyone agrees it matters, and the budget arrives wrapped in the phrase “strategic capacity,” which is government-speak for: if this works and we do not own it, we are idiots.

Quantum may change materials, cryptography, optimization, chemistry, defense, finance, and computing itself. Or it may spend decades being almost ready in facilities where every machine looks like a chandelier designed by a paranoid physicist.

But the strategic logic is real. AI is the now panic. Quantum is the next panic. Semiconductors are the current bottleneck. Power is the physical bottleneck. Data is the moat. Talent is the excuse. Procurement is the cemetery.

Then Peter Thiel relocates to Argentina, citing concerns about America’s future and shared ideology with the country’s leadership.

This is the billionaire version of moving to the countryside. Normal people say, “The city is getting expensive.” Billionaires say, “The civilizational trajectory of the hegemon no longer aligns with my political ontology, so I have selected a new jurisdiction.”

The average person gets a passport. The billionaire gets a thesis and a tax attorney.

There is something revealing about elites treating countries like operating systems. America has bugs. Europe has latency. Argentina has a new ideological build. Singapore has good governance. Dubai has no income tax. New Zealand has bunkers. The rest of us live in nations. Billionaires browse them.

Thiel moving to Argentina is not just a personal choice. It is a signal: capital is ideological, mobile, impatient, and increasingly uninterested in pretending loyalty is anything more than a contract with airport access.

A short tribute to Sánchez and Gates optics machine.

Bill Gates awarded Spain’s Prime Minister Pedro Sánchez the 2025 Global Goalkeeper Award for “saving the world,” and then the Civil Guard reportedly raided PSOE headquarters over corruption and illegal financing. The timing is almost too perfect. If satire submitted this as a script, a producer would say: make it less obvious.

One day: global halo ceremony.

Next day: domestic search warrant.

Virtue signal globally, paperwork crisis locally. This is the modern elite reputation economy in one image: a stage, an award, a photographer, a slogan about humanity, and somewhere off camera, law enforcement carrying boxes.

To be clear, investigations are not convictions. But politics is not only law. Politics is theater, and this theater had the comic timing of a falling chandelier. The global stage handed out moral architecture. The domestic system brought a ladder and started checking the wiring.

This is what happens when world-saving becomes a brand category. Everyone wants to save the world. Nobody wants to explain the party accounts.

Mexico announces free universal healthcare for 130 million citizens starting next year.

That is a real promise. A huge promise. One of the biggest promises a government can make. Universal healthcare is not a slogan you can toss into a crowd like campaign confetti. It is hospitals, doctors, nurses, medicine, procurement, regional coverage, corruption control, scheduling, databases, ambulances, salaries, training, infrastructure, maintenance, political will, and the daily humiliation of reality.

The announcement is one sentence. The implementation is a civilization.

This is the test of the modern state. Can it still deliver enormous public goods, or can it only announce them in clean language while the machinery underneath makes noises like a dying printer?

If Mexico pulls it off, it is historic. If it does not, it becomes another cathedral of intention built on a swamp of execution. Healthcare is where political poetry meets the waiting room. There is no hiding there. Either the doctor exists or he does not. Either the medicine arrives or it does not. Either the system works or the citizen learns that the brochure had better coverage than the hospital.

Modern governments love promising rights. Rights are beautiful. Rights are clean. Rights fit on banners. But rights become real only when somebody answers the phone, stocks the clinic, pays the nurse, repairs the generator, and keeps the procurement minister away from his cousin’s medical-supply company.

Meanwhile, the United States updates green-card guidance in a way that alarms immigration lawyers, with many applicants reportedly required to process from their home countries except in extraordinary circumstances.

This is America at its most American: a country that wants talent, growth, innovation, tax revenue, family stability, startup founders, engineers, nurses, builders, scientists, and workers, but first would like everyone to complete the ritual paperwork pilgrimage through a system that appears to have been designed by Kafka after a long layover at Dulles.

The United States says it wants the best and brightest. Then it hands them a form, a wait time, a biometrics appointment, a legal ambiguity, a processing delay, a fee, a policy memo, and a website that looks like it was last emotionally updated during the Bush administration.

Immigration bureaucracy is where national ambition goes to develop a nervous twitch. Every politician says talent matters. Every agency says processing is complex. Every employer says we need workers. Every family says please just tell us what the rules are. Then the system says: your case is pending, your hope is appreciated, please do not make life plans.

No one should mock immigrants here. They are doing the most pro-American thing imaginable: believing the system might work if they suffer through it long enough.

And finally, election rules.

A federal judge declined to halt an executive order creating a federal voter list and limiting mail voting, a decision that could reshape election administration before the 2026 midterms. Supporters talk about integrity. Critics warn about access. Lawyers prepare for the kind of procedural combat that makes democracy feel less like a republic and more like a database migration with flags.

Election administration has become the place where democracy meets software architecture and immediately asks for counsel.

This is the great modern tragedy. Voting is supposed to be the simple sacred act at the center of the system. Instead it has become identity verification, mail deadlines, registration databases, federal authority, state authority, lawsuits, emergency motions, injunctions, press conferences, and people on television saying “chain of custody” as if they personally discovered locks.

Nobody trusts the process, everyone claims to defend the process, and the process itself now requires more patch notes than a multiplayer video game.

A healthy democracy should not make the citizen feel like he is trying to log into a bank account from a new device.

But that is the whole week. Everywhere you look, the same pattern appears. AI needs a Pope. Models need private data. Employees need usage limits. Suburbs need GPU sheds. China gives robots passports. Tractors drive themselves. Welders become machines. TV empires change hands. Nuclear plants and oil routes redraw the map. Chokepoints raise prices. Europe fines the platforms. Platforms charge the users. Governments debate saving children from apps they allowed to colonize childhood. Cybercriminals professionalize. Quantum becomes policy. Billionaires relocate. Awards collide with raids. Healthcare becomes a national systems exam. Immigration becomes paperwork theology. Elections become database warfare.

The age of abstraction is ending.

Reality has started asking for receipts.

ADJ

ADJ is a futurologist, strategy advisor, and professional troublemaker who has spent over two decades learning to spot the difference between actual innovation and expensive performance art. Through roles spanning telecommunications, technology, automotive, and consulting, he's witnessed how good intentions get buried under buzzwords and PowerPoint presentations. ADJ specializes in translating corporate poetry back into human language—when executives say "leverage our core competencies," he hears "do our jobs better." A survivor of countless innovation labs and digital transformations, he learned that the best strategies fit on napkins and the worst ones require consulting fees. He only teams up with people who spark joy and brands that make him go "Wow!"—an increasingly rare occurrence in the corporate world.