For the first time, Slovakia will preside over the EU Council, and the country’s presidential term is seen as an opportunity not just for the country but also for individual companies to show their potential around the EU.
Though a presiding country is meant to be an honest broker, the country’s foreign ministry is also offering opportunities for local companies.
“We are trying to prepare [the presidency] as a national project involving the general public and a whole range of partners,” spokesman Peter Stano told the Hospodárske Noviny daily.
Companies can engage in sponsorships, presentations of Slovak identity or presentations of products during EU events. Companies may also benefit from secondary activities like arranging conferences or accommodation in hotels.
The rotating presidency is a short-term strain on personnel and organisational capacity of the presiding country, but the benefits can be big if everything runs smoothly, Ján Oravec, president of Entrepreneurs Association of Slovakia, said.
To read the full story, please visit The Slovak Spectator.