Vinaria, the largest wine exhibition on the Balkans, is to be held in Bulgaria’s second city Plovdiv for the 23rd year from March 4 to 8 2015, with new attractions at this year’s event.
The exhibition is organised by International Fair Plovdiv under the auspices of the Ministry of Agriculture and Food, in partnership with the National Vine and Wine Chamber.
Vinaria was launched in 1993 as a collaboration between International Fair Plovdiv and the National Vine and Wine Chamber.
The exhibition presents the entire panorama of the vine-growing and winemaking industry: vine-growing equipment and technologies, products for wineries, quality improvement technologies, packaging, advertising and presentation.
An innovation at the 2015 Vinaria will be a “City of Wine”.
Margarita Hristova of the National Vine and Wine Chamber said that the “City of Wine” would feature about 40 wineries, mostly from Bulgaria. Other countries to be represented include Italy, Spain and Greece.
Another innovation is the Winery of the Year competition. This will be judged by a jury of members of the Bulgarian Chamber of Architects, judging not the wine but the winery, according to criteria such as architectural design, wine tourism facilities and other means of the wineries attracting visitors.
Vinaria 2015 again will have a Gourmet Zone, specially designated for demonstrations of gourmet food and beverages, promoting gourmet culture, related sectors, as well as wine tourism in Bulgaria.
There will be master classes, lectures and presentations of new products, while well-known chefs and sommeliers will present their skills.
Bulgarian and foreign wine traders, sommeliers, journalists from the UK, Switzerland, Germany, Poland, Czech Republic, France, Italy, Romania, Belgium, the Netherlands are taking part. Some of them will participate in the jury for the international competition for wines and spirits drinks.
The top prize at Vinaria, the Golden Rhython, will be presented at a ceremony on March 5.
(Photo: Trish Hughes/sxc.hu)