Bulgaria to start three-month advertising campaign to lure foreign investments

Bulgaria is to conduct a three-month advertising campaign, from March to May 2013, in foreign print, online and broadcast media to promote the country as an investment destination.

InvestBulgaria Agency executive director Borislav Stefanov told Bulgarian news agency BTA that advertising space had been bought in The Economist, Financial Times, Businessweek and the Wall Street Journal and on two television stations.

The campaign’s message will about Bulgaria’s strong points as an investment destination and will highlight particular industries including machine manufacturing, electronics, the food industry and outsourcing.

The agency also is working with the Financial Times to hold a series of investment forums, in Chicago on February 19, New York on February 20, San Jose on February 26, and an international conference in New York on February 21. Those participating include representatives of Bulgarian institutions and US companies already doing business in Bulgaria.

The discussions will focus on sectors including outsourcing, transport, IT, logistics, the chemical industry, health and medical tourism.

Again with the Financial Times, the agency will hold investment events in March in Seoul, Hong Kong and Tokyo. Meetings are planned with representatives of the electronics and transport and logistics sectors, while opportunities in Bulgaria in the medical tourism, food industry and agricultural businesses will be presented.

In Brussels in March, a conference will be held to promote opportunities in Bulgaria’s chemical industry, transport and logistics sectors.




The Sofia Globe staff

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