Bulgaria’s new tourism logo to be reworked ‘until everyone likes it’ – Tourism Minister

The new Brand Bulgaria tourism logo launched on January 17 2013 and which has come under a torrent of criticism from some circles domestically is to be reworked “again and again until everyone likes it,” Economy, Energy and Tourism Minister Delyan Dobrev said.

Domestically, the logo, produced by a private agency, has been the subject of sharp criticism from some quarters in social networks, has come under fire from the Union of Bulgarian Artists and in media reports has been said to bear an uncanny resemblance to the logos promoting Kyrgyzstan and Odessa, respectively. Culture Minister Veshdi Rashidov described it as “primitive” and slightly kitsch.

Dobrev said on February 14 said that he had made the request for the logo to be reworked 10 days ago. There was no deadline for the project to be completed, he said.

He said that the logo should be redone so that it would be accepted by all of Bulgarian society and professional circles. The project to rework it would be carried out at the expense of the contract, Dobrev said.

The project to produce Bulgaria’s new branding campaign, logo and slogan, including research and design work and opinion surveys, cost 1.6 million leva (about 800 000 euro).



The Sofia Globe staff

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