Lidl Bulgaria opens logistics centre in Yambol district

Written by on August 1, 2017 in Business - Comments Off on Lidl Bulgaria opens logistics centre in Yambol district

Lidl Bulgaria inaugurated an additional, very large logistics centre near the village of Kabile in the Yambol district. The center is next to Trakia Motorway, which connects Bulgaria’s capital city Sofia with the eastern part of the country.

The first logistics centre owned by the Bulgarian division of the German company opened in Ravno Pole seven years ago. Up until now, Lidl sent deliveries to all of its stores in the country from Ravno Pole. From now on, the old logistics centre will be responsible for deliveries to Lidl stores in the western part of Bulgaria only, while Kabile will deal with the part east of Plovdiv.

In Kabile, Lidl Bulgaria invested more than 40 million euro and created 150 new jobs in a poor part of Bulgaria, in which job opportunities are scarce.

Lidl said that the additional capacities will help “optimising delivery and storage processes”.

The German supermarket chain entered the Bulgarian market seven years ago. The 85th Lidl store in the country was opened in Samokov on July 5 2017.

In the ongoing competition war between supermarket chains, Lidl proved to be a strong player, while chains like Piccadilly and Carrefour did not. They disappeared completely.

Like Kaufland, Lidl is owned by Schwarz Gruppe. In many European countries, the main competitor for Lidl is Aldi, which does not have stores in Bulgaria. Lidl has more than 10 000 shops in Europe.

(Photo, of the new Lidl logistics centre in Kabile: YouTube)

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