Sofia, Bulgaria: Eastern Europe’s sexy gaming and gambling capital

Written by on October 18, 2017 in Business - Comments Off on Sofia, Bulgaria: Eastern Europe’s sexy gaming and gambling capital

There is a European city which is turning from an insider tip into a popular tourist destination, thanks to low cost airlines. They made it one of their destinations. It is the oldest capital in Europe. Human habitation on its turf has been tracked back to 7000 BCE.

Its nightlife is unmatched. So is the huge Vitosha mountain range next door, which can be seen from the city centre. Let’s not even mention low prices in restaurants and pubs. The Bulgarian capital Sofia is vibrant, sexy and interesting.

‘Europe’s Silicon Valley’ is not a title any city would reject. Of course, Sofia is happy to accommodate giant call centres set up by the largest global IT companies, such as HP or IBM.

Whoever is part of the gaming industry will most likely know Sofia too, since it also is the gaming capital of Eastern Europe. Computer games are being developed here, including programming and graphics. The gambling sector likes Sofia as well.

Call centres in Sofia provide support for online gamblers all over the globe, by telephone, chat, video conference or e-mail.

Next month, in November of 2017, not one, but two major gambling industry events will take place in Sofia, one after the other:

> From November 20 to 22, the Eastern European Gaming Summit will be on, which calls itself “the most prestigious forum in the gaming industry in Eastern Europe.” The aim of this conference is to assemble experts and professionals “from the land based and online gaming sectors”, meaning casino owners and companies which provide the software they want.

> On November 22 and 23, the Balkan Entertainment and Gaming Expo (BEGE) will commence, at the same location, which is the Inter Expo Center. According to the organisers, the exhibition will offer “an outstanding opportunity to establish new business contacts and to present products from the entertainment and gaming sector.”

Thousands of gambling industry representatives will probably not be able to resist, and are expected to show up for both of those events.

‘Age of Empires’. Source: Youtube

Apart from global companies at Sofia’s Business Park, and high profile gambling summits, Sofia also lodges the opposite.

According to Wikipedia, a nerd is “a person seen as overly intellectual, obsessive, or lacking social skills. Such a person may spend inordinate amounts of time on unpopular, little known, or non-mainstream activities, which are generally either highly technical, abstract, or relating to topics of fiction or fantasy.”

In short: They might be unattractive or attractive, they might have high piles of pizza boxes on their desks or not, but they are definitely successful. While munching popcorn in their basements, in front of giant screens, unshaven graphic designers, both male and female, are working on virtual realities PC gamers will want to dive into soon. And they are doing so in Sofia.

This includes some of the graphic artists who are preparing the upcoming version of ‘Age of Empires’ for the American company Forgotten Empires. It is a popular game in which civilisations are being built. They have to stand the test of time and strive for success, just like the IT, outsourcing and gaming industries in Sofia, this Eastern European capital which is both old and sexy.

The BEGE Expo can be reached here and the Eastern European Gaming Summit here.

Photo at top of page by BEGE Expo

 

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About the Author

Imanuel Marcus is Associate Editor of The Sofia Globe. He is German and lives in Sofia. Contact: imanuelmarcus (at) gmail.com