The Finnish fast food restaurant chain Hesburger is investing in Bulgaria. The company just purchased premises in Lovech, for its first restaurant in this country. Stara Zagora will soon follow, according to the publication EurobuildCEE.
By the end of 2017, Hesburger intends to own at least four restaurants in Bulgaria, the publication writes. The investment is said to amount to four million euro.
According to the company management, local meat, bread and vegetable producers will be used in Bulgaria, as much as possible.
The Hesburger sauces will be imported from Finland. In its home country, Hesburger does not only run fast food restaurants, but also car washes.
Hesburger is still looking for premises on main streets in “bigger regional cities”, which seems to mean Sofia is off the table, at least for now.
The Finnish fast food chain was founded in 1966. Today, Hesburger runs 430 restaurants in Finland, Russia, Ukraine and Germany.