A big success: Lufthansa’s A380 PR stunt in Sofia

Written by on October 17, 2016 in Bulgaria - Comments Off on A big success: Lufthansa’s A380 PR stunt in Sofia

It was a smart move to send an A380 to Sofia, with a Bulgarian pilot flying the huge thing home. Whoever came up with this idea at Lufthansa’s PR department in Frankfurt should be promoted right now. For a few thousand liters of kerosene, a big part of a capital, in this case Sofia, saw and heard the big bird, or at least saw it on TV or read about it in a daily.

The visit of the largest passenger plane ever obviously felt like a big step forward to some Bulgarians, similar to the moment when Bulgaria joined NATO in 2004, or the European Union in 2007. The feeling of belonging to the rest of the world, to the West in particular, and to be taken seriously, in this case as a one-time-destination for a huge aircraft, is important to this country.

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Originally from Hamburg, Germany, Imanuel Marcus is the founder and editor-in-chief of foreignersandfriends.com.