Germans might have been asking themselves why they get inferior products when they purchase yoghurt at their local supermarket. Now, the national daily Süddeutsche Zeitung finally found the answer: What they get sold as yoghurt is sweetened and rather artificial. Also, most of the yoghurt in Europe’s most spoilt country lacks one existential ingredient: Lactobacillus Bulgaricus.
In order to fill what Germans call the “summer hole”, the Süddeutsche Zeitung sent a correspondent all the way to the village of Damianitza, where a family enterprise produces traditional Bulgarian Kiselo Mliyako (direct translation: sour milk), known to us as yoghurt. The reporter, Kathleen Hildebrand, tested that product and was amazed about its taste and consistency.
Sure, after the end of communism, the global milk product producer Danone took over quite a share of the Bulgarian yoghurt production and tried to fool Bulgarians at first, by providing a standard product. Only when they converted to a more traditional product, Bulgarians started buying it.
Nobody beats Bulgaria when it comes to their cultural artifact yoghurt. And nobody will be able to fool this country in this regard. Amen.
A direct link to the Süddeutsche Zeitung article.